TORRANCE, Calif. – Kubota Tractor Corporation is pleased to
honor White’s Farm Supply,
Inc., located in Canastota,
Lowville and
“Whether it is
landscapers, contractors or large property owners, today’s customers expect
equipment dealers to be top-notch, full-service partners. Kubota’s Award of
Excellence program recognizes dealers that are already there, meeting and
exceeding customers’ expectations,” says Todd Stucke, senior vice president,
sales, marketing and product support for Kubota. “Simply put, they are our very
best, and they’ve set the bar high. For that, we thank and applaud them.”
Unique to Kubota’s Award of
Excellence program is its designation criteria. The advisory board and Kubota
worked together to narrow down the criteria to 17 core elements that are the
absolute most critical for longevity, segment growth and overall business
success. These 17 elements fall into five categories:
1.
Customer
experience
2.
Financial
operations
3.
Sales and
marketing
4.
Building brand
value
5. Service
There are two certification levels within the program: premier and elite. In order to be recognized with a Kubota Premier Award of Excellence a dealership must meet all requirements and achieve at least an 80 percent compliance percentage within the five categories as listed above. In addition, to achieve the top “elite” status level dealers must be a premier certified dealer and achieve a total fiscal sales requirement.
“This is the second year of Kubota’s Award of Excellence program and it is already setting a high standard that will pave the way for sustained growth and market segment leadership,” Ray Villarreal, Kubota director of dealer development adds. “We have built a strong reputation for top quality on the manufacturing level and this award recognizes that White’s Farm Supply, Inc. is delivering on the Kubota promise before, during and after the sale.